Privacy Policy
Last updated: April 2025. This policy explains how Smiths Fitted Wardrobes & Kitchens collects, uses and protects your personal information.
1. Who We Are
Smiths Fitted Wardrobes & Kitchens ("we", "us", "our") is a bespoke fitted furniture company based in London, United Kingdom. We design, manufacture and install fitted wardrobes, bedrooms, kitchens and living space furniture across London and the South East.
Company name: Smiths Fitted Wardrobes & Kitchens
Website: fittedwardrobes.com
Email: [email protected]
Phone: 0800 292 2200
We are the data controller for the personal information we collect about you. We are committed to protecting your privacy and handling your data in an open and transparent manner in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. What Personal Data We Collect
We may collect the following categories of personal information:
| Category | Examples | How Collected |
|---|---|---|
| Identity data | Full name | Enquiry forms, phone calls |
| Contact data | Email address, phone number, home address | Enquiry forms, booking forms, phone calls |
| Project data | Room type, preferred service, budget range, special requirements | Enquiry forms, design consultations |
| Technical data | IP address, browser type, pages visited, time on site | Automatically via website analytics |
| Communications data | Email correspondence, call notes | Direct communication with our team |
We do not collect any special categories of sensitive personal data (such as health data, racial or ethnic origin, political opinions, or biometric data).
3. How We Use Your Personal Data
We use your personal data for the following purposes:
- ✓To respond to your enquiry— Legitimate interest / Pre-contractual steps
- ✓To arrange and conduct a free home design visit— Performance of a contract
- ✓To provide you with a quotation for our services— Pre-contractual steps
- ✓To carry out the installation and deliver our services— Performance of a contract
- ✓To send you relevant follow-up communications about your project— Legitimate interest
- ✓To send you marketing emails about our services, offers and promotions (only with your consent)— Consent
- ✓To improve our website and services— Legitimate interest
- ✓To comply with legal obligations— Legal obligation
4. Marketing Communications
We will only send you marketing emails if you have given us your explicit consent to do so. You can withdraw your consent at any time by clicking the "unsubscribe" link in any marketing email we send, or by contacting us at [email protected].
We will not share your personal data with third parties for their own marketing purposes.
5. Who We Share Your Data With
We do not sell your personal data. We may share your data with trusted third parties only where necessary to deliver our services:
- Email service providers — to send you confirmations and communications
- Website analytics providers — to understand how our website is used (data is anonymised where possible)
- IT and software service providers — who support our business operations
- Legal and regulatory authorities — where required by law
All third parties we work with are required to handle your data securely and in accordance with applicable data protection law.
6. How Long We Keep Your Data
We retain your personal data only for as long as necessary:
- Enquiry data — up to 2 years from the date of your enquiry if no contract is entered into
- Customer data — up to 7 years after completion of your project (for warranty, legal and accounting purposes)
- Marketing data — until you withdraw your consent
- Website analytics data — typically 26 months
After these periods, your data will be securely deleted or anonymised.
7. Your Rights Under UK GDPR
You have the following rights regarding your personal data:
To exercise any of these rights, please contact us at [email protected]. We will respond within 30 days.
You also have the right to complain to the UK's data protection regulator, the Information Commissioner's Office (ICO), if you believe we have not handled your data correctly.
8. Cookies
Our website uses cookies to improve your browsing experience and to understand how visitors use our site. Cookies are small text files stored on your device.
We use the following types of cookies:
- Essential cookies — necessary for the website to function correctly
- Analytics cookies — help us understand how visitors interact with our website (anonymised data)
You can control and delete cookies through your browser settings. Disabling cookies may affect the functionality of some parts of our website.
9. Data Security
We take the security of your personal data seriously. We implement appropriate technical and organisational measures to protect your data against unauthorised access, loss, destruction or alteration. These include secure encrypted connections (HTTPS), access controls, and regular security reviews.
In the event of a data breach that is likely to result in a risk to your rights and freedoms, we will notify the ICO within 72 hours and, where required, notify you directly.
10. Third-Party Links
Our website may contain links to third-party websites (such as Trustpilot, Facebook, or Google). We are not responsible for the privacy practices of those websites. We encourage you to read their privacy policies before providing any personal information.
11. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. We will post the updated policy on this page with a revised "last updated" date. We encourage you to review this policy periodically.
12. Contact Us
If you have any questions about this Privacy Policy or how we handle your personal data, please contact us:
Smiths Fitted Wardrobes & Kitchens
Email: [email protected]
Phone: 0800 292 2200
Website: fittedwardrobes.com